The first debate is now behind us and we’re just over a month away from Election Day 2012. For a thousand people that means just a month away from winning a free trip out of the country on JetBlue. This isn’t the first time JetBlue has gotten in on current events. Last year it was $4 flights during "carmageddon" in Los Angeles. This year they’re giving 1,006 people (2012 seats) free trips to leave the country after the presidential elections. The catch: You only can win if your desired candidate loses.
We’ve all heard it said before: if my candidate does not win, I’m leaving the country. Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short… Most importantly, we want to highlight the freedom we have as Americans to exercise our right to vote and encourage everyone to do their part on November 6. Live Free or Fly!
That’s how said Marty St. George, senior vice president marketing and commercial strategy, sums up the offer.
Oh, and they’ve taken over a number of subway cars in NYC with their ads:
They’re also going to be pushing the promo on the streets in NYC later in the month, including a voter registration drive as part of the effort.
The prize covers only the base fare for the trip; the winners will have to cover the taxes and fees. And the travel window is rather narrow. From the fine print, "Each Travel Certificate may be redeemed between November 8, 2012 and February 13, 2013 for eligible travel between January 8, 2013 and February 13, 2013." And they will be capacity restricted like all free flight awards. And it requires connecting to your FaceBook account; at least you can set the posts to private and remove the permission it asks for to post on your timeline if you want. At the end of the day, free is better than not, so there’s that.
The real question, at least to me, is how to vote. Do I choose based on who I want to win or who I think is going to lose. After all, there’s a free ticket to be won here.