It turns out that I was wrong about how United Airlines would respond to Virgin America announcing 3x daily service from Newark to both San Francisco and Los Angeles in Spring 2013. I figured maybe an extra flight or two and possibly some promos for extra frequent flyer points. United apparently has a different plan in mind. First there was the announcement of a San Francisco – Ft. Lauderdale route by United. A minor retaliation, really, but there it was. More recently, however, United has updated their schedule for service between the coasts. If this isn’t dumping inventory I don’t know what is.
Check out the timetables for the first week of June:
United is basically running hourly shuttle service on transcon flights. That’s nuts. I’m looking forward to seeing what they do with pricing to try to fill those seats. There’s no way they’re going to be able fill them at their old price levels.