Just because I don’t see a ton of value in hotel loyalty programs doesn’t mean I’m not a member of most of them. Keeping up with what’s going on means being a member, even if I don’t have a lot of points. But it also means I get some rather entertaining emails from the programs. This week saw two such emails come in.
The first, from Club Carlson, was advertising their 25% off redemption promotion through April 30, 2013 for properties in China. Alas, this is how it looked when it came in:
Apparently my zero points might be enough to get me an award night with the new discount.
Putting that entertainment aside, the promo is actually pretty good if you’re going to be in China and have some Club Carlson Gold Points in your stash. The promo code is 25REDEEM to get the discount.
The second email came in from Le Club Accor. Turns out it has been a while since I stayed at one of their hotels and my points are going to expire.
Yup…all 78 points are going to evaporate. And I’m not going to do anything about it at all.
I suppose I’m glad I got the emails. And I know that they are using mail merge algorithms to build the content. I just think – especially in the case of the Club Carlson one – the text might need a bit of adjusting to be a bit more relevant and a bit less humorous.