Last week, Air France-KLM announced an expansion of their still-new partnership with Brazilian LCC Gol. Last April, the airlines announced that passengers would be able to earn frequent flier miles on each others’ flights, and codesharing with Air France would begin.
Air France originally announced that by the middle of last year, it would be codehsaring with Gol to thirteen Brazilian destinations. That’s a bit behind schedule – right now there are only six destinations (Brasilia, Belo Horizonte, Florianópolis, Curitiba, Salvador and Vitória), though the airline says that “seven other destinations will be added soon…pending government approvals.” KLM and Gol have now entered into a codesharing agreement for some Brazilian destinations, though the company news release does not specify which. The deal also includes service to Buenos Aires. Connections will be made possible with AF-KLM’s 31 flights to São Paulo and Rio de Janeiro from Paris and Amsterdam.
AF-KLM calls Brazil “a key market.” Christian Herzog, SVP Americas for the group says that the deal “demonstrates once again our willingness to develop our position in Brazil. It offers our customers travelling to and from Brazil a larger choice of destinations and schedules, which reflects our group’s strategy: to ensure the best possible services between Europe and the rest of the world.”
Personally, I think that this is a great move for both carriers. Gol has a limited international reach with it’s all-737 fleet, so getting feed from Air France and KLM provides a nice boost to its current route network. Meanwhile, this is a good competitive move for Air France-KLM, as currently SkyTeam does not have any South American members, and Gol can increase service to not only Brazil, but other parts of the continent as the codeshare to Bueneo Aires demonstrates. British Airways and Iberia have noted that they have a dominant position when it comes to South American service, so this deal is one way that AF-KLM can respond. It should be noted, however, that Iberia and Gol announced a codesharing partnership back in October.
On another note, it’s interesting to see AF-KLM partner with LCCs – it has an agreement with WestJet as well. It’s just interesting to see traditional network carriers align themselves with the LCCs. JetBlue and Lufthansa is another example.
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