As most of us know, Southwest gets into holidays, and Friday the 13th was no different. Southwest sent out a press release poking fun at a lot of the superstitions that surround this date. For example, the release says passengers are “passengers are not avoiding row 13.” But the release was part marketing, too, and expanded on it’s ad campaign focusing on no fees. For example:
Traditional superstitions are thrown out the door by many travelers looking for no fees and a low fare.
And:
Along with exceptionally high online bookings, Southwest Airlines announces it will not charge a fee for throwing salt over one’s shoulder.
Considering all the negative news about carriers cutting capacity and adding fees this week, Southwest was quite smart in sending this press release out, while still having a bit of fun.
I’d love to see a MHT-DEN route in Southwest’s future.