Things in the Sky

I signed up for Virgin America’s frequent flyer program, eleVAte, just so I could become a “founding member” since who knows, it could lead to a perk or two in the future. I received an e-mail the other day with a link to their newest promotion, Entourage Air. From the site:

Want to experience the Entourage lifestyle? Now’s your chance to Live It! Travel like Vince and the boys aboard “Entourage Air”* this September on Virgin America’s newest route: New York (JFK) – Vegas. Book a first class ticket on Entourage Air and you’ll be flying Entourage Class, where passengers will receive:

Free episodes of Entourage on RED
Noise Canceling Headphones
A glass of signature champagne
Godiva truffles
Kiehl’s Since 1851 Perennial Favorites Travel Set
Altoids
Entourage Air blanket and eye mask

Sadly the noise-cancelling headphone (which I believe are the expensive Bose QuietComforts) and blankets need to be returned.

One point though – the e-mail is a bit confusing:

During the month of September, book your travel between NYC (JFK) and Las Vegas on Entourage Air and enjoy free episodes of Entourage on RED fleetwide on Virgin America. First class guests on Entourage Air will experience “Entourage Class”…

So will coach passengers get the free movies too?

While this sounds like an interesting ad campaign, I’m not sure how many travelers will actually bite and pay a much higher fare. After checking some of the prices, I could buy my own pair of Bose headphones to keep and purchase a coach ticket for less than the price of a first class ticket. In my book, this is a nice perk if you were already planning to fly in first, but otherwise, I’m not so sure if it’s worth the extra cash.