I contacted Abby Lunardini at Virgin America yesterday about the new refundable fares asking why they aren’t on the website, and she got back to me quite quickly. She said that it is due to a “technical limitation” of their website. She also said that they wanted to get out these new fares to business traffic, and most of that comes through phone bookings and travel managers/agencies.
So I’m guessing at some point in the (hopefully near) future we will see them on the Virgin America website.

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