On Wednesday, Alaska filed an 8-K, and I was just going to post about that, but some other interesting news came from Alaska this week so I figured I might as well lump everything together.
I first noticed changes in booked load factors in the SEC filing. Compared to the same time last year, booked load factor is down 0.5 points for February, 3.5 points for March, and up 1.5 in April.
The 8-K does make an important note about these numbers: Easter was in March last year and is in April this year. So, when most airlines report bookings for this period, March is going to seem a bit worse and April is going to look better just because of the holiday.
The filing also mentioned that ASMs for the first quarter will be down about 10% compared to the first quarter of 2008, so the small changes in booking makes me believe Alaska has planned out its schedule nicely so it’s capacity matches demand. But, any decrease means that travelers are either not planning to travel, or are waiting to purchase tickets because they might be waiting for a sale.
The filing also went over the company’s hedging positions, and about 50% of the airline’s fuel needs for 2009 are hedged at $76. The filing also notes:
All of our 2010 and 2011 positions and the majority of our 2009 positions are call options which are designed to effectively cap our cost of the crude oil component of our jet fuel purchases. With call options, we benefit from a decline in crude oil prices, as there is no cash outlay other than the premiums we pay to enter into the contracts.
Now, I know I’m not a finance expert, but I don’t think Alaska benefits when crude goes down. They’re still losing money on the transaction because they pay the premium. But, maybe Alaska thinks the lower price of crude negates any loss on the premium paid.
Next…
Yesterday, Alaska announced a free test of its inflight Wi-Fi service from Row 44, the same company Southwest is working with. The free trial will last for about two months. Right now one 737-700 has been equipped with the service, and the press release does not mention if any more are on the way. The airline uploaded a video on its brand new YouTube page:
And finally…
In addition to joining YouTube, Alaska has also started using Twitter! You can follow them at @AlsakaAir, and Horizon has also joined, and the airline can be followed at @HorizonAir. So far, the people managing the two accounts seem to be doing a great job.
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