E-mail marketing can be very effective. Generic fare sales can certainly be nice, but I also like it when companies reach out to individual groups. I joined Virgin America’s frequent flyer program Elevate when it first came out to become a “founding member,” to see if that would bring about any perks. But I’ve still yet to fly them. Apparently Virgin decided to seek out people like me:
Daniel,
You joined Elevate but have not flown us. That just won’t do. We want you to come and see what you’ve been missing, so here’s a special offer just for you – 30% off our lowest advertised fare on your flight with Virgin America. We’ve got movies, TV, music, food on demand, comfy leather seats, soothing mood lighting, seat-to-seat chat and more. We’ve even got Wi-Fi on many of our flights. So come fly us.
Seems to me like a good discount, and I really like this promotion. Unfortunately, I won’t be using it because 1) I hate going to Logan and 2) I don’t need to go to the West Coast during the promotion period, but I still like what Virgin is trying to do here.
I like it as well, would you be willing to share this promo code? shame, if it should go to waste
Sorry, I think it’s linked to my Elevate number!
The emails themselves may be good…but you can’t even update your email address. I’ve contacted them several times to change my account to a new email address, but they’ve failed time and time again. Something like this is so simple, but if you can’t deliver emails to the customer then it doesn’t matter how good of a program you have.
Hi Dan,
I’m desperately search for current Virgin America promocodes to see family in August. Any tips?
Thanks!