Things in the Sky

When one is asked about airlines that have been using social media effectively, long-time favorites like Southwest and JetBlue come to mind. But, much to my surprise, some other carries have caught up, like American and United.

First, let’s look at American’s promotion, after the airline reached the 10,000 fan mark on Facebook:

Nice! What I found interesting is that, while the airline did ask for help in reaching the milestone, I can’t seem to find a mention of the discount beforehand. I think a nice unexpected promotion is a great move to help build up loyalty. American also deserves credit for effectively using both Twitter and Facebook at the same time.

United has taken a similar move (though, they are making it known that a promotion is coming):

You can register for it here. It will be interesting to see how effective it is for United. Heck, it was enough for me to sign up for Mileage Plus.

It’s great to see more airlines using social media!