Things in the Sky

Alaska Airlines is still a relative newcomer to the social media scene, but it’s been using it effectively basically from the get-go in my opinion, which is a lot better compared to other carriers. I think one very good example is the airline’s utilization of Twitter to get the word out about service disruptions due the eruption of Mt. Redoubt

Last week, Alaska held an Aviation Geek Night for fifteen lucky tweeps, which I think is just great since I always enjoy things that show what’s “under the hood,” so to speak. Attendees were able to have fun in the 737 trainer, have fire extinguisher training, and even spend some time in the simulator!

I think this is just awesome. First, kudos to Alaska for putting this on for free. Second, while I love social media, I still think word-of-mouth is one of the most effective forms of marketing. Gee, do you think the attendees might tell their friends and family about this experience?

The group, along with Elliott Pesut (far right), Campaign Management Specialist at Alaska and the man behind the airline’s Twitter account (@AlaskaAir).

More pictures (all of them from Alaska’s Facebook page) after the jump.

I want one!