Now I’ve had a few more hours to think about this whole situation and my opinions have developed and changed. Before I get ahead of myself, though, I did record a half-hour podcast with two other BoardingArea bloggers, Ben from One Mile at a Time, and Steven from Flying with Fish. Thanks guys, for recording with me! I think we had a great discussion. You can grab a copy of that here.
And now for my thoughts, in no particular order:
I found some of the media call contradictory. While Southwest stressed that this was a non-binding agreement, it was also said, “We are in this to win….We want this to happen.” Huh? Could this simply be a “we don’t want Republic to have them” move? Or perhaps Southwest just wants a bigger piece of the DEN market – get rid of a competitor and compete more with United.
After the press release, blog post, and media call, I really haven’t heard a (good) reason for this move. The best I could find was in this press release:
A successful acquisition of Frontier Airlines will allow Southwest to expand its network with its legendary low fares, add jobs into Southwest, and boost competition in Denver and other cities.
I don’t see how this will really let Southwest boost the route map. There’s already a bunch of overlap with Frontier, except Lynx (more on that later in this post) and the international routes (more on that later, too). The add jobs line also doesn’t make too much sense, especially a week after Southwest said 1,400 employees were leaving through buyouts. Adding jobs might be a result of a merger, but I don’t see it as a reason. Finally, I’m not really buying this “boosting competition” line. Southwest was saying that this would allow it to compete more directly United, which still has about half of the market, but I still see removing a competitor, is, by definition, reducing competition.
Next – what’s up with the fleet? As we all know, Frontier mainline is all Airbus – 10 A318s, 38 A319s, and 3 A320s. 37 of these 51 aircraft are leased. Southwest says that the Airbus aircraft will go away to be replaced by 737s, and while it can return most to lessors, it will have to try to sell 14. Meanwhile, the company now acquires a bunch of Airbus pilots. What happens there? Will they all get trained for the 737? What will SWAPA have to say about this? It will probably bring up some seniority issues.
What really confused me was how Southwest was saying this acquisition will help it grow. The airline is planning to get rid of just about 50 planes, and it would half to replace those to maintain service. According to this filing, Southwest has 10 firm 737 orders for 2010, 10 for 2011, along with 10 options for 2011. Will that schedule have to be changed? Will Southwest need more aircraft? How will they finance that? Will they go and try to lease some more aircraft? Like I said, more questions than answers.
A big question for me is Lynx, and to be honest, Southwest didn’t have a whole lot to say about that operation. Could Southwest start up a regional operation to feed the mainline service? Hmm. I really don’t know what to think about this one.
And next – international operations. Southwest claims that buying Frontier can help with near-international service (read: Mexico). I get that a bit, I don’t see why buying another carrier is needed for that, though.
So, to conclude…
While that $113 million price tag might sound low, there are other costs that need to be considered, at least the way Southwest is reporting things right now. The biggest item is dismantling a sizable fleet of Airbus aircraft and replacing those with 737s. But there are also concerns on the labor front. I agree with what Steven said on the podcast. This is a much better deal for Republic, who plans to keep the Airbus fleet going, while Southwest has to deal with merger headaches, unless if they only buy the pieces they need (a la ATA’s LGA slots).
Anyway, this will be sure interesting to watch. I especially want to see what Republic does now. How high will they be willing to go?







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