I’m heading to San Diego in a little less than a month for the National Business Travel Association conference (which I’m really looking forward to), and I’m flying down on Southwest. Last week, I received this e-mail:
Other than that minor typo, this is great. As the text mentions, it has a list of my flights, a link to Southwest’s new travel guide, and links to hotels and rental cars. Southwest tells me that they’ve been doing this for about a month now.
Airlines love it when you book travel using their website. First, when you go look at flights, you’re no longer seeing the prices of the competition (though Southwest isn’t in that situation). But airlines also love it because they get a piece of the revenue when you book a hotel or rental car. So these e-mails just give Southwest another change to grab some revenue. Nice move, I think.
SWA rocks the house! This is a very savvy, revenue enhancing, customer friendly strategy. Thanks for sharing, Dan!