Since this is my third post in this series in three days, I figure I should re-iterate that I’m not trying to be pretentious or claim I know everything about the airline industry (I don’t). I do notice, however, some things in articles about airlines in the mainstream media that have some obvious errors. One example is this recent AP article about JetBlue and Southwest in Boston. Unfortunately, I’m scared to quote more than five words from the AP (a bit paranoid, sure, but I don’t want to risk anything).
The first (and most) annoying part of this piece? Factual inaccuracy that can be very easily avoided with a quick check of press releases. In the fifth paragraph, it is stated that Southwest will start BOS-BWI in September. This is false. Southwest started service to both Chicago Midway and Baltimore this weekend. JetBlue, however, is starting up on September 9.
In the sixth paragraph, the author claims that the two airlines “mostly crossed paths” in markets such as BUR or MCO. Burbank? Why? I looked back at some old DOT data, and the two airlines have only occasionally competed here on the BUR-LAS route, which JetBlue started, dropped, and picked up again. (If I’m missing any other routes, let me know.)
There’s a fair amount of discussion in this article about the BOS-BWI route. I was disappointed to find that AirTran wasn’t mentioned once, especially considering that they have nearly as many seats on the route as JetBlue and Southwest combined. According to the schedule for September 10th (JetBlue starts on the 9th, but only has three departures that day), here’s the number of outbound seats:

Interestingly, I saw some AirTran ads in Boston this weekend advertising the fact that they have the most service on this route. I haven’t been to the city too much this year, but I wouldn’t be surprised if those are relatively new since Southwest and JetBlue said they would be coming onboard.
Finally, the reporter quotes a finance professor from Northeastern who thinks that Southwest’s no-fee approach will make Southwest beat JetBlue in Boston. While this isn’t really annoying airline reporting, it’s just not true, in my opinion. Don’t get me wrong, the no-fees campaign might very well help Southwest bring more passengers, but not necessarily make them victorious in BOS. First of all, while Southwest has touted its connecting service, JetBlue has more nonstops, plain and simple. Second, Southwest would need to start service to new cities, like CLT, RIC, and the Caribbean destinations JetBlue has been adding. Third, schedule is always important. Southwest doesn’t do redeyes. JetBlue does. This, I think, is very important for transcon passengers, as I really do doubt that a traveler would pay for another night in a hotel to avoid a second bag fee.
Anyway, that’s it for now.
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