Things in the Sky

Last week, Virgin America announced free Wi-Fi for a few weeks after a partnership with Google, and while not nearly as generous, both American and Delta have announced some free wi-fi promotions themselves.

First, American announced that it has partnered with Lexus to offer free Wi-Fi from November 1 – November 7. Just enter the code 2010LEXUSLS when you login to get the free service. The moves by Google (with Virgin) and Lexus here are pretty interesting as it shows that the airlines and Gogo are open to advertising opportunities.  But it’s a good opportunity for advertisers – free Wi-Fi is a nice way to entice people to look at advertisements.

Meanwhile, Delta has been a supporter of breast cancer research, and Gogo has now joined them.

Delta’s “Pink Plane” – photo courtesy of Chris Weyer. Used with permission.

I received an e-mail from Gogo yesterday saying that “on October 31, Gogo Inflight Internet will be free on all Gogo-equipped Delta flights and for each free session that day, Aircell will donate $1 to The Breast Cancer Research Foundation, up to $10,000.” To take advantage of the free Wi-Fi, just enter the promotional code GOPINK.

Enjoy the free surfing!