United announced yesterday that all 14 p.s. aircraft (757s) have been outfitted with Aircell’s Gogo service. United has joined other carriers in offering a Wi-Fi promotion. Through December 31, first-time users of Gogo will get a free session.
A p.s. 757 arrives at LAX. Photo credit: Chris Weyer.
It makes sense for United to install Gogo on these aircraft as generally “take rates” are higher on longer flights (p.s. is all transcon: JFK-LAX/SFO), there is power at every p.s. seat, and the service is geared toward the business traveler. But it’s a competitive move as well as American, Delta, and Virgin America have Wi-Fi aircraft on these routes. Each airline also has in-seat power, though only United and Virgin have it throughout the cabin.
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