Anyone who has read this blog knows that I love Southwest Airlines, both as a customer and a blogger. Well, it turns out that it’s possible for me to LUV them more! One of the professors at my school occasionally reads my blog, and suggested to me that I try to get a guest speaker from the airline industry, so I contacted Southwest, and Linda Rutherford, the airline’s VP of Communications and Strategic Outreach, offered to come speak on campus!
Yesterday she gave a presentation entitled “Southwest Airlines: Planes and People Making LUV Connections,” really explained the essence of Southwest’s culture to my classmates. It appears that everyone liked it – many people told me later on that after learning about the company, they now wanted to work for Southwest!
So, many thanks to Linda for offering to come up from Dallas and sharing some great stories and insights. And, of course, thanks to the amazing Paula Berg for putting it all together.


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