United Responds to Southwest’s Denver Promotion

jan12

Photo Credit: Chris Weyer.

Remember Southwest’s Denver promotion that I talked about last week? The one available atsouthwest.com/denverfree? I thought it was a shot at Frontier, and maybe it was, but regardless, it got United’s attention. United has gotten really creative and has launched a similar promotion, which can be found at, um, united.com/denverfree.

Southwest is giving out a free roundtrip for every Business Select fare purchased, and United is doing something similar – a free North American roundtrip for every roundtrip in North America, and a free systemwide roundtrip for every international roundtrip booked. One will earn two North American upgrades after the first qualifying flight.

Southwest’s promotion is targeted at Business Select, which is a fully-refundable ticket. While United hasn’t gotten that far, the promotion is not available for the more-heavily discounted economy fares (V,W,S,T,L,K), nor is it available for First Class or Business fares.

While the promotion focuses on Denver, it is available for any Colorado resident leaving from Aspen, Colorado Springs, Denver, Durango, Eagle, Hayden, Grand Junction, Gunnison, or Montrose.

Registration is required. Travel must be booked by February 14 and completed by March 5. More details here.

Denver’s certainly been fun to watch with all this competition. It actually make me think of Mad Max Beyond Thunderdome at times. (And shame on you if you don’t get that reference.) :D

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