One of my favorite things to do when meeting fellow airline dorks is to just talk about how the industry will develop over the next months and years. Such discussions are usually fun and informative, so I figured I’d try something similar here.
Last week, Helane Becker of Dahlman Rose came on CNBC to discuss the airline industry, and she made a couple of points that I think are worth discussing.
The first point that peaked my interested was Becker’s remark that United would eliminate some hubs. She said that “with so many domestic hubs as a result of the of the merger with Continental, we’re expecting Denver and Clevelend to wind up being focus cities and not hubs anymore.”
I agree completely that Cleveland’s hub status is at risk, and some comments from United leadership seem to confirm this idea. “God does not come from on high and grant you hub status,” said United CEO Jeff Smisek in November. With that in mind, however, United’s ability to reduce Cleveland service is limited by an agreement struck between the company and the Ohio Attorney General Richard Codray this past September.
As for Denver, I think the city is in is a very different situation than Cleveland. With Cleveland, United already has a very strong hub Midwest hub with Chicago. But what would replace Denver? Simply put, the city has an absolutely wonderful geographic location to facilitate domestic connections between the East and West. I’m just not sure if United’s hubs in Houston, Los Angeles, or San Francisco could really fill that void. That being said, who knows what will happen if oil keeps on climbing.
The other interesting point brought up by Becker during the interview was the prospect of consolidation. She said that ”we think that airlines that are kind of in the mid-tier, that are small, don’t have a lot of international exposure, are gonna be the ones that are going to have to merge with the larger carriers, they’re just not gonna be able to survive as an independent airline. Sot here are good opportunities in the category of, let’s say, JetBlue, Frontier, American, US Airways, Hawaiian, Alaska, that tier of airline is probably ripe for some consolidation.”
I have a few thoughts on this. First of all, I think we’re done with consolidation for the moment. With the last two big legacy mergers we saw two alliance partners with complimentary networks that could be rationalized post-merger. No such combinations are possible today.
The only time I see additional consolidation taking place is if one of the carriers involved in a potential transaction is either in or very close to bankruptcy, when a carrier is cheap and running out of options. In that case, one of the stronger airlines could see a great opportunity to expand.
And do all of the carriers need consolidation? Take Alaska, for example. The airline seems to be doing fine on its own after posting the highest industry profit margin in 2010. Alaska is incredibly strong in the Pacific Northwest, and its position in this region allows it to benefit from codeshare relationships with Delta and American. Alaska has also put a strong focus on improving the performance of its Horizon unit. I don’t honestly see Alaska being interested in being acquired, though who knows if they’d be interested in any expansions through acquisitions.
Secondly, are some airlines really attractive for consolidation? Let’s take US Airways and American, the only two major legacy network carriers to not merge lately. A US Airways acquisition comes with an extra bonus package of labor strife and a revenue disadvantage. American, being the only major airline to not go through bankruptcy, has labor costs that put it at a disadvantage relative to other carriers. The fact that it was the only major airline to not turn a profit in what was overall a good year for the industry doesn’t help much either. Are either of these really attractive?
So, with that being said – I think we’re done with M&A for now. As long as the industry as a whole keeps capacity discipline, it should be able to maintain some form of pricing power. If oil ever reaches mid-2008 levels above $130/barrel, for example, this situation could change drastically.
Anyway – thoughts?
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