A few weeks back (September 30) I had the opportunity to chat with Virgin America CEO David Cush about the latest happenings at the California-based carrier. Unfortunately, life got in the way of me writing this entire up, but I’m finally done! Warning: it’s a long one!
I first asked David about the carrier’s upcoming seasonal service from San Francsicso to Palm Springs, and why Virgin was interested in this new short-haul market. David said that “the peak quarter for Palm Springs is the first quarter” which is also “the weakest quarter for about 80% of our network, all of the transcons for example, so it is counter-seasonal to the rest of our system, so it’s a nice place to put an airplane.”
David also noted that “it’s nice for us to have some short-haul routes too for operating flexibility, and when fuel prices are this high short-haul tends to do better than long-haul.”
I was interested in David’s mention of the seasonality of Virgin’s network. A few months ago Virgin added service to Cancun and Cabo, destinations that have stronger first quarters, and will soon be launching Puerto Vallarta flights in addition to the new Palm Springs service. With all of those new routes, I was wondering if David was happy with the seasonal performance of Virgin’s network.
While Virgin has been adding service to some markets that are strong in the winter, it has also been “adding service to Chicago and service to other places that have very weak first quarters, so it’s a bit of a race when we add additional winter destinations,” said David. He added that the airline is “happy with Mexico” and that “Palm Springs started very strong out of the gate, but we’re also going to have to find some additional strong winter destinations.”
With all that talk of destinations, I asked David what might be coming in the near future. He said that Virgin has “a lot of airplanes coming,” and is slated to have 46 aircraft in its fleet at the end of this year, and 52 in the middle of 2012. (Virgin had 38 aircraft flying at the end of June.)
“Our strong sense is we’ll add one major East Coast business market next year, and then we’ll see what else happens,” David continued. “I would guess you may see one or two destinations in addition to a major East Coast business destination.”
I was also interested in the airline’s financial position, especially costs. The airline posted an 8.3% year-over-year in cost per available seat mile(CASM) ex-fuel in the second quarter, outpacing a 5.3% increase in the first quarter.
David said that Virgin’s CASM performance should improve as it gets more aircraft flying. He said it is “extremely expensive” to bring a new aircraft into service as Virgin starts paying rent immediately, and it takes roughly 45 days for a new Virgin aircraft to go through modification (to install features like the carrier’s Red system). In addition, the airline hires “20 or so crew members per aircraft,” and those new employees need to go through training. (To summarize: Virgin incurs a bunch of expenses that are related to growth are incurred before new aircraft get placed into service and start producing revenue.)
Since David mentioned the amount of time Virgin’s aircraft have to go through modification, I decided to ask about its new Wi-Fi based IFE system that is slated to launch late next year. I was wondering if the system would reduce total time in modification, and David said “our expectation is that could cut anywhere from a few days to a week,” but said a final number is “still to be determined.”
While we were talking about IFE, I was interested if Virgin would be retrofitting its existing aircraft with the brand new system. Virgin has yet to make a decision on that front, and David mentioned that there are “conflicting financial impact items” for such a project. For example, Virgin has to incur the expense of changing the interiors of the aircraft, but the new system “also takes over 1,000 pounds off the airplane, so we save a lot of fuel,” said David.
In addition, David said that Virgin would only do such a modification while the aircraft were undergoing their D-checks, and the potential project would add some time to that process. “If we can make the numbers work, then we’ll start retrofitting,” he concluded.
As I was working on this post, I noticed an interesting notice from the FAA that announced the agency is designating SFO a Level 2 airport under IATA guidelines (the next step, Level 3, entails slot controls.) The agency said the move “is necessary based primarily on runway capacity, existing congestion and delays, and expected increased congestion due to a multi-year airport construction project.” (You can read all of the details about what this means here.)
I asked Virgin about this change, and the airline’s VP of Corporate Communications, Abby Lunardini said that the move “will not impact our broader growth plans at SFO, and we believe the FAA action is a proactive step that will help to address any potential future capacity or congestion issues, as a result of the planned airfield construction starting next year.”
As always, I enjoyed speaking with David about the latest at Virgin, as I’ve really enjoyed following the airline grow and develop over the past years. While I’m excited to see what destination the airline will announce next, I’m most interested in seeing the carrier’s third quarter numbers.
Virgin posted strong 45.6% year-over-year revenue growth in the second quarter, but that was outpaced by a 48.5% rise in operating costs (which includes a notable 61.5% rise in fuel costs). Virgin posted a net profit in the third quarter last year, so it will be interesting to see if we’ll see a repeat performance.
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