Internet connectivity provider Gogo filed for an IPO on Friday last week, and its prospectus filed with the SEC has some interesting nuggets of information. Personally, I was quite excited to read through everything as many airlines haven’t provided much in terms of details when it comes to Wi-Fi usage and revenue, and unlike baggage or change fees, they aren’t required to break out these revenues when they report financial data to the DOT.
SplatF went through much of the IPO filing already, and they take a stab at perhaps the most interesting data point: usage rate. “With roughly 355 million passengers having flown on Gogo-enabled planes since 2008, Gogo has only provided 15 million sessions — about 4% take-up,” the website reports. But it does appear that Gogo is making some decent progress in revenue growth. SplatF notes that “total ‘average revenue per passenger’ on commercial airliners in the first 9 months of this year was $0.41, up from $0.26 in the year-ago period, and up from $0.15 in full-year 2009.”
I found a couple of interesting things in the SEC filing as well. First, it’s worth putting Gogo’s commercial airline revenue in context. Gogo generated just under $59 million in service revenue during the first nine months of 2011. That’s over a 100% increase from the same period a year ago, but so far it appears that connectivity has yet to become a major source of revenue for airlines, as they only get a portion of those revenues. But even if we disregard that for a second – that $59 million for Gogo as a whole pales in comparison to other carriers. In the first six months of 2011, for example, Delta alone earned over $424 million in baggage fees, according to the DOT.
It’s also worth noting that so far Gogo’s commercial aviation business appears to be dragging down the company’s financial results as a whole. The segment loss for commercial aviation was $20.8 million in the first nine months in the year, while Gogo’s business aviation segment recorded a segment profit of over $19 million. That $20.8 million loss, however, is a strong improvement from a $50.8 million loss in the same period last year (page F-17 of the SEC filing has a breakdown of these segment results).
But while Gogo has been experiencing losses over the past couple of years, at least its results are improving. The company’s operating loss for the first nine months of the year was $26.5 million, much smaller loss than the $66.4 million loss experienced over the same nine months last year.
Gogo also detailed its growth strategy, and I found a few bits interesting. It’s not entirely surprising that the company wants to keep expanding service with existing customers, saying it palns to “leverage…[its] unique ability to cost-effectively equip each commercial aircraft type in an airline’s fleet to increase the number of Gogo-equipped aircraft, targeting full-fleet availability of the Gogo service for all of our airline partners.”
What will be very interesting to watch is Gogo’s plan to go international through a partnership with Inmarsat. Gogo said that it hopes to laverage ” our existing domestic relationships with members of each of the major global airline alliances, as well as the strength of our platform offering and proven track record, to help us to partner with members of these alliances outside North America.”
If Gogo is targeting the alliances, Skyteam seems like a logical step. Delta is already a huge customer for Gogo, as the compnay noted that “approximately 45% of revenue generated by our CA [commercial aviation] segment for the nine months ended September 30, 2011 was generated through our agreement with Delta Air Lines.” United has already announced a deal with Panasonic for Wi-Fi, which includes international aircraft, and based on Delta’s recent emphasis on inflight Wi-Fi I’m sure they’d like to stay competitive here. (American has also said that its upcoming 777-300ER aircraft will feature Wi-Fi service, but it didn’t provide much in terms of details.)










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