Archive for the 'easyJet' Category

EasyJet’s Clever Response to the BA Strike

Published
by
Dan Webb
on December 15, 2009
in bmi, British Airways and easyJet
. 1 Comment

British Airways’ cabin crew are planning to strike from December 22 to January 4, which obviously is the absolute worst timing for many passengers (the airline is attempting legal action to prevent the strike, though). A couple of companies have decided to turn the strike into an opportunity – the best effort I have seen so far is from EasyJet, who would stand to gain from the strike as passengers flying short-hauls out of London try to adjust travel plans. So, they tweeted this yesterday:

dec15

Sure, it’s an offer that’s only available to a small number of passengers, but it’s still a nice gesture to try to win customers.

Some other companies have stepped up. Virgin Trains, for example, is increasing service between London and Glasgow. (I’m kind of surprised that Virgin Atlantic hasn’t said anything about long-haul service yet.) Meanwhile, bmi said in a press release that the airline “will do all we can to assist passengers who have been caught up in the dispute,” though no specific details are given.

easyJet on Ancillary Revenue

Published
by
Dan Webb
on November 17, 2009
in easyJet
. 1 Comment

EasyJet reported its financial results for the year-ended September 30. Net income dipped 14.42% to £71.2 million. According to this Bloomberg article, that result beat expectations.

nov171

Photo Credit: easyJet.

Commenting on the results, easyJet chief Andy Harrison said:

This is an extremely resilient performance…[it] is a tribute to the strength of our business model and the quality of our people and our network….We see a tough winter ahead. We are focussing our efforts on further cost savings and efficiency improvements together with optimising route profitability and aircraft allocation. We shall also benefit as our fuel hedges adjust to market prices. Putting all this together, at current fuel prices and exchange rates, we expect easyJet to make substantial profit improvement in 2010.

But what I found most interesting was what the earnings release had to say on ancillary revenue. Continue reading ‘easyJet on Ancillary Revenue’