Archive for the 'JetBlue' CategoryPage 3 of 6

JetBlue Boosts LAX Transcons, But Cuts LGB

Remember when JetBlue wanted to avoid LAX? Well, last year that changed with service to Boston and New York, and the carrier is now boosting service there. Earlier this week, the airline announced that it would be “doubling” service between JFK and LAX, bringing the total number of flights roundtrips to four daily. Boston will continue to have two roundtrip flights. Service begins on July 1.

While JFK-LAX service is indeed doubling with two extra flights, service to Long Beach is being reduced, meaning JFK only sees one extra LA-area flight from JetBlue. Service will be reduced from three to two dailies. JFK loses its morning LGB departure, while Long Beach loses its midday flight to JFK. Capacity between Long Beach and New York has been slowly reduced by the airline over the years after it reached its peak at eight daily roundtrips in 2005.

Service between Boston and Long Beach is being reduced as well, and on July 1 there will only be one daily roundtrip. Boston also sees some interesting schedule changes. There will now only be one morning departure to the LA-area, with a 9:30am flight to LAX. Flights to Boston are also seeing an interesting change – on July 1 the first departure from the LA-area will move from 11:25am from Long Beach to 8:30am from LAX.

So, despite JetBlue’s initial resistance to entering LAX, it seems to be working well for them in the transcon market. Perhaps LAX will become the hub for longer flights, while LGB’s focus will be shorter hauls.

You can see a comparison of the schedules before and after the changes here.

Photo Credit:

http://www.flickr.com/photos/hisgett/ / CC BY 2.0

Looking at January Revenue Estimates

Quick post today – for one, I’ve been traveling. Second, my main laptop’s battery is broken, so I’m writing with an Asus Eee netbook. It’s a cool little thing, don’t get me wrong, but typing for awhile can be a hassle.

Anyway, here are the PRASM estimates from the carriers who provide them:

And, as always, here’s a graph of Continental’s results, as they provide a final number for the month prior:

So, for each carrier we saw an improvement from the month prior – and that’s great. Of course, Southwest’s results stand out a bit with the double-digit increase, and I think that’s mainly driven by an increase in load factor by over 9 points for the airline. During the airline’s earnings all CFO Laura Wright said that comparisons might get harder as capacity will be down less in future months than in January. But, at the same time, as we move forward, the 2009 numbers that will be used for comparisons for all cariers will be getting progressiviely worse, which can only help the numbers.

On a side note, I wonder how the cutover to Sabre affected JetBlue’s numbers. By all accounts, it went just wonderfully, but during the weekend of the transition load factors were capped at 40-60% on some flights, so that coud’ve had a bit of an effect.



December Revenue Estimates

The carriers that usually report monthly PRASM estimates have done so, and below is a summary of the results. Overall, they’re pretty good, especially when one considers that the comparisons for US Airways, Southwest, and JetBlue were less favorable in December than November.

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Southwest came out with the biggest increase at 7%, and I have to think that a good chunk of that improvement is coming from the carrier’s efforts to optimize its schedule and shift capacity, as Southwest saw the biggest increase in load factor of the four carriers – a 6.5 point increase to 76.2%. Plus, Southwest has not been adding cities with new planes – they’ve cut routes that don’t perform all that well, and that capacity can be shifted into new stations like LaGuardia and Boston.

Since Continental revises its monthly estimates with final numbers, here is a graph of those results:

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So, we are absolutely seeing some strong improvements here, and comparisons should turn positive as revenues improve, but also because they will be off 2009′s simply horrendous numbers. But nevertheless, progress is good.

Vote for JetBlue’s New Tail Design!

A few months ago, JetBlue unveiled a new tail design, “Blueberries,” as well as larger billboard titles on its aircraft. Now a new design is in the works for the airline’s 10th anniversary – and passengers get to decide! One gets to choose between five tails, all of which were designed by JetBlue employees, which I think is a great move by the company.

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Personally, I like the one in the middle, “retro-ringlets,” the most as it adds a new color (orange) never seen before on a JetBlue tail. It would be a good move to change things up a bit for a big event like this one.

You can cast your vote here.

Looking at November Revenue Estimates

Well, it’s the beginning of the month, and that means we can now look over the results of the four airlines that provide PRASM estimates: Continental, JetBlue, Southwest, and US Airways. The good news is that all of the airlines mad progress compared to last month. The bad news is that there’s still more progress to be made. Here are the results:

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This month’s results were probably boosted by Thanksgiving – last year, the holiday fell later in the month, making some traffic go into December. It did fall a bit earlier this year, though, which boosts this month’s comparison. Southwest’s impressive 12% increase was also aided by the fact that the PRASM increase in November 2008 was only 1%, providing for an easier comparison here.

Since Continental actually gives revised final numbers, here’s a graph of their performance the past few months:

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So, progress is being made here.

Looking at October PRASM Estimates

There are four airlines that come out with monthly PRASM estimates at the beginning of every month, and here are the latest results. They look pretty good – the declines for Continental and US Airways were better than in the past. Southwest and JetBlue’s results were a bit worse, but both of those airlines had strong performance in October 2008.

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Comparisons for this quarter will be a bit tricky, though. For example, Southwest CFO Laura Wright said during the company’s most recent earnings call:

“…last October we were actually up 14% on a unit revenue basis. November was up 1% and December was up 12%. There’s some weird things going on with the holidays, as you are probably aware. Last year Thanksgiving was very late in the month of November with a lot of the return travel in December, so when you look at November and December this year, I think the December comp will be more difficult just because of the holiday mismatch….So I think December is going to be a more difficult comparison and certainly October is a tougher one because of the great results we had a year ago.”

I’d still expect, though that we’ll continue to see better numbers in the coming months as things improve (hopefully) and as more comparisons are made off the crummy numbers of a year ago.

JetBlue Boosts Boston-Baltimore

Last week, Southwest said it would increase its daily service to Baltimore from five to seven flights a day. Now, JetBlue will be adding a fifth flight to the route, which it has been flying since September.

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Could this move be a response to Southwest? Well, the press release certainly makes it sound that way!

“Customers in Baltimore have discovered what those in Boston have known for years: JetBlue offers more than just an unassigned seat and a handful of peanuts to their destination,” said Scott Laurence, vice president of network planning for JetBlue Airways.

The move seems to make sense from a scheduling perspective, as it appears that the aircraft flying the new flights would have just been sitting overnight in Boston anyway – the new BOS-BWI flight is the last of the day, and the new BWI-BOS flight is the first departure of the day. The route will continue to be operated exclusively by E190 aircraft.

Unfortunately, JetBlue only started the route in September so one cannot see how loads have been thus far. But clearly JetBlue has been protective of its hub now that Southwest has entered. Boston, however, remains to be Southwest’s smallest city in New England, though if a couple of more flights are added it will pass Hartford.

So now AirTran will have nine frequencies, Southwest seven, and JetBlue five. I can understand why Delta just decided to abandon this route! :D

Photo credit:

http://www.flickr.com/photos/erussell1984/ / CC BY 2.0

New JetBlue Livery – Not a Huge Change

Update 10:53 PM: Well, the aircraft has been unveiled. You can see some pictures here.

Well, the A320 still has tarps on it, but I think it’s pretty obvious what’s going on here:

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Many thanks to Mario Rodriguez over at NYCAviation for giving me permission to use his photo. You can see the original thread here.

It looks like JetBlue is making the fuselage titles bigger, which is a huge improvement, I think. In addition, it appears that we will be seeing another tail design.

So, not too exciting, but JetBlue is making a positive change here. I’m glad they’re introducing some changes for their 10th birthday!

New JetBlue Livery Coming Tomorrow?

Over the weekend I’ve heard rumblings (and now it’s hit airliners.net) that JetBlue will be unveiling a new livery tomorrow in Orlando. But, that’s just about all we know at this point. From what I’ve heard, though, it appears that a new fuselage design will come out as well as an additional tail. (If that’s the case, I’m glad the different tails are staying.)

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I’m glad JetBlue will be changing things up. There’s nothing particularly bad about the JetBlue livery (though I think the fuselage titles are too small), but there’s just too much eurowhite out there these days. To be honest, JetBlue, United, US Airways, Delta, and Continental all look a bit too similar.

Anyway, I’m looking forward to tomorrow. :D

Photo credit:

http://www.flickr.com/photos/kathika/ / CC BY-SA 2.0

Are PRASM Improvements a Sign of Recovery?

Well, it’s the beginning of the month, so that means August traffic results! A few airlines give revenue estimates, and on a PRASM basis, things are basically flat, or improving slightly:

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It should all of these numbers of estimates provided by the carriers, except the June and July numbers for Continental, as it provides final numbers the month after the estimate.

But does PRASM (passenger revenue per available seat mile) really give us an indication of improving revenues? Yes and no, as while PRASM can certainly go up when revenues increase, it can also go up as load factor increases, as one way to calculate PRASM is multiplying yield by load factor.

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(Click to enlarge)

I think that it’s safe to say here that adjustments in capacity helped boost PRASM so that it’s decrease was less than that in yield (passenger revenue per RPM). Note how that in the second quarter of this year, the decrease in RPMs was less than the decrease in ASMs, yielding a higher load factor. And there are two ways to increase load factor – increase passengers, or decrease capacity. Airlines across the industry have been increasing load factors with the latter.

So, in this case, an improvement in the decline in PRASM shows that Continental is doing a better job of handling capacity, but revenues in terms of yield still aren’t doing too hot. I think if we see an improvement in yields (and previous data shows that we could be hitting bottom), then it would be a good time to say that revenues are truly improving.

There will be more data coming soon that should shine more light on the revenue side of things. Later this month the ATA will release its monthly yield data, and in roughly a month’s time third quarter results will start coming in.