Archive for the 'Social Media' Category

Akron-Canton is Serious About Social Media

If there’s one airport that puts a lot of energy into social media, it’s Akron-Canton in Ohio. The airport has launched the following offer for Facebook fans:

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Kristie VanAuken, who is the airport’s Chief Marketing & Communications Officer (and a social media goddess), told me that the airport’s number of fans has increased over 50% since the promotion was launched – nice.

CAK also advertised the promotion on other websites – I just love the headline!

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Anyway, this is just a great way for airports to show that they really want their carriers to succeed, and kudos to AirTran for participating.

Kristie and other representatives of CAK will be at the NBTA conference in San Diego in a couple of weeks, and I’m hoping to grab an interview about the airport’s social media efforts then.