Last week, Southwest announced what AirTran cities will end up being converted to Southwest stations, and that included revealing a few more cities that would be eliminated. This announcement follows previous announcements in August and November announcing AirTran station closures. Here’s a chart of AirTran cities along with the number of originating passengers from August 2010 through July 2011, courtesy of the DOT T100 database:
The vast majority of the cities that are being cut are some of the smallest in the AirTran network. The two largest stations being eliminated are Dallas/Ft. Worth and Newport News/Williamsburg. Southwest cant serve the former due to the Wright Amendment, and the latter city was probably cut due to its proximity Southwest’s Norfolk operation.
By the way — It’s worth noting that the numbers for the two “smallest” cities – Bermuda and Des Moines – are a bit misleading. AirTran only started flying to Bermuda a few months ago, and the same goes for its own-metal flying to Des Moines, which had been previously served through AirTran’s small partnership with SkyWest. Also, while Washington-Dulles is one of the airports losing AirTran service, but that airport continues on as a Southwest station.
Cranky Flier already had a good rundown and analysis of the latest cities to be cut, so I recommend taking a look there. But this latest round of network changes has got me thinking about the Southwest network going forward. Here’s what CEO Gary Kelly had to say about the AirTran deal when it was announced:
It offers Customers more low-fare destinations as we extend our network and diversify into new markets, including significant opportunities to and from Atlanta, the busiest airport in the U.S. and the largest domestic market we do not serve, as well as Washington, D.C. via Ronald Reagan National Airport. The acquisition also allows us to expand our presence in key markets, like New York LaGuardia, Boston Logan, and Baltimore/Washington. It presents us the opportunity to extend our service to many smaller domestic cities that we don’t serve today, and provides access to key near-international leisure markets in the Caribbean and Mexico.
A lot of what Kelly mentioned in that quote is already done, at least to some extent. Southwest will be launching its own service to Atlanta next month, and it now has access to AirTran’s slot portfolio at LGA and DCA. The carrier is already adjusting its schedule at the former, and will be launching service from LaGuardia to Denver and to St. Louis. But further expansion at the slot-controlled airports is iffy – Southwest lost out to JetBlue in the slot swap and additional slots are hard to come by. (Though one possibility that comes to mind is a potential divestiture in any potential M&A activity with American crops up.)
And while Kelly did mention the opportunity presented by smaller markets, the cuts in AirTran’s smaller-city service would indicate that opportunities might be limited in this area.
So what’s next for Southwest? Near-international seems to be an important opportunity for them, especially as the airline plans to increase its Mexican flying to destinations like Cabo, Mexico City, and Cancun. And the fact that Southwest’s soon-to-be-delivered 737-800s will be equipped for ETOPS would indicate that Hawaii is a possible location for a future expansion in Southwest’s network. The expiration of the Wright Amendment in 2014 could open up some interesting opportunities from Dallas as well, though the number of gates at the airport is restricted.
Obviously, those three opportunities are significant, but I’m just wondering where Southwest sees itself growing over the next 5-10 years or so. It seems that Southwest might not grow significantly over that time period, especially as the carrier mentioned that its latest Boeing order “intended to predominately serve as replacement aircraft as the airline continues the modernization of its fleet.” Obviously, the airline’s orderbook of 737-800s will allow it to increase capacity on existing routes, but I’m just wondering how many cities left in the US that would support a Southwest level of service.








Latest Comments