As most people reading this blog already know, USA3000 is winding down operations, and will be shutting down at the end of next month. That decision has created an opportunity for Frontier. The Denver-based carrier applied last month for authority to fly from Chicago O’Hare to Cancun, Puerto Vallarta, and Cabo, saying:
The commencement of service will coincide with the termination of service by USA3000 on these routes on or about January 30, 2012. Frontier has entered into an agreement with Apple Vacations to replace Apple Vacations’ current allocation of seats on USA3000′s flights on these routes.
This sounds like a great plan for Frontier, right? The airline can launch some new service in partnership with a well-known travel company, which can provide some nice additional revenue. Unfortunately for Frontier, Southwest has thrown a bit of a wrench in this idea and can potentially prevent Frontier from flying between O’Hare and Cancun.
Southwest can do this because of the current bilateral between the US and Mexico, which in many cases allows three carriers of each country to serve a market. Currently three carriers are allowed to fly between Chicago and Cancun: American, United, and USA3000. The end of USA3000′s service creates an opening for only one carrier, and now Southwest is proposing that its AirTran subsidiary fly to Cancun from Midway with daily year-round service. (Southwest/AirTran did not have any objection to Frontier’s desire to fly to Puerto Vallarta and Cabo.)
Southwest’s sums up its reasoning for why it should get the slots instead pretty well in this paragraph found in a DOT filing:
Because Frontier has no meaningful presence at Chicago, no existing base of Chicago customers, and no feed support for ORD service, it would provide virtually no public benefits beyond the local Cancun market. AirTran/Southwest, on the other hand, with its huge network at Chicago Midway connecting to dozens of cities, will unquestionably be able to generate large amounts of traffic to support MDW – Cancun service as well as to leverage this valuable U.S. authority to the benefit of a large number of communities beyond Chicago.
Frontier has submitted a response, and it’s certainly an interesting read. For example, take a look at this bit (emphasis mine):
With its usual modesty, mega-carrier AirTran/Southwest would have the Department believe that only it could provide substantial public benefits to the traveling public with the third U.S.-carrier designation for the Chicago-Cancun route. However, close scrutiny of the market and the competing applications reveals the fallacy of that position and demonstrates the superiority of Frontier’s O’Hare-Cancun service proposal.
Frontier makes multiple arguments in support of its bid, including that it will be the only carrier going head-to-head against United and American at O’Hare, that it will be using larger aircraft in the route (A320 vs. 737-700), and it will launch service earlier than AirTran.
What I found most interesting is how Frontier tries to use one of Southwest/AirTran’s arguments to show that they don’t understand the Chicago-Cancun market. Here’s what Southwest/AirTran argued:
AirTran explicitly proposes in its application to provide year-round daily service between MDW and CUN. In contrast, Frontier’s application states only that it will operate service between Chicago and Cancun “up to seven times per week,” which clearly suggests that its service will be less than daily for at least part of the year….In addition, while Frontier’s application states that it plans to provide service on a “year-round” basis, Frontier has operated almost all of its current Cancun services on a seasonal (less than year-round) basis. For example, Frontier operates seasonal service in the IND-CUN and SLC-CUN markets (October through April), MKE-CUN (December to April), and MCI-CUN (October to August).
Frontier then argues that what AirTran thinks is an asset of its application is actually a weakness:
AirTran mistakenly believes that it has found an important deficiency with Frontier’s proposal, pointing out that Frontier’s service proposal was for “up to 7 flights weekly” as compared to AirTran’s proposal for daily service. But, that point actually supports Frontier’s application because it underscores AirTran’s lack of understanding of this Mexican beach market.
Frontier continues:
Moreover, it is ironic that AirTran/Southwest would try to make an issue about Frontier’s realistic, year-round schedule proposal given that (i) AirTran only operates 5 times weekly to Cancun from AirTran/Southwest’s Baltimore hub during September/October, (ii) AirTran flies only once per week from Milwaukee to Cancun, and (iii) Southwest has never operated any scheduled service to Mexico.
It’ll be interesting to see how this one turns out for either carrier. Routes like these seem like a great opportunity for Frontier, and of course it’s fun to watch Southwest make moves to build up international service.
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