Shangri-La Hotels new loyalty program disappoints many loyal customers
Normally, when you do a program change, you don’t take out existing benefits to loyal customers, however, Shangri-La Hotels new program does exactly opposite.
current Elite member(stay 60 nights) will become diamond, but no more FREE Breakfast, no more upgrades, Executive lounge use will be limited. If a chain removes all benefits for their most loyal customer, why would they want to stay with the chain?
In addition, new program will be point based, you earn 1 point per USD, 50% bonus for Diamond member, not all hotels are super expensive, so it may take them 60 nights to get even 1 or 2 free nights at most.Again, Very bad change.
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