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I always knew that we were getting a bad deal in the US when it comes to mobile broadband; but an ad in this months T3 shows just how crappy things are.

UK users can get a 1Gb broadband account, with a free modem for just GBP10 a month (around $20). Extra data is available for a little more ($30 for 3Gb or $50 for 7Gb). The modem is free, shipping is free, there is no activation fee, and the contact is just 18 months.

For comparison, here are the current US mobile broadband (stand-alone) rates:

  Monthly rate Cheapest hardware option
Sprint $59.95/unlimited $49.99
Verizon Wireless 59.95/5Gb Free
AT&T $60/5Gb Free (after rebate)
T-mobile $49.95/unlimited (NO 3G) $149.99

All these rates are based on a 2 year agreement with the cheapest available modem option.

I’m sure that a $20/month 1Gb plan would sell like crazy in the US, which is probably why none of the operators would dare sell it. Imagine selling something your customers actually want…