According to "a reliable source", the Sprint SERO (Sprint Employee Referral Offer) plan is going to cease being offered on July 10th.
The SERO plan was in my opinion the one thing that made Sprint interesting. $30 a month got you 500 minutes, unlimited data, unlimited messaging and unlimited nights/weekends. Thousands of people have joined or returned to Sprint thanks to this plan.
Sprint is replacing SERO with a much less interesting $10 discount on their cheapest "simply everything" plan. I’m not entirely sure that Sprint understands the consequences of their actions. Thankfully they’ll allow existing customers to stay grandfathered in on SERO, but any changes to the plan like picking a new phone, will require you to upgrade to the new plan ($59.99).
This is horribly poor timing by Sprint, especially with the new 3G iPhone arriving in the same week. One would think that an operator losing this many customers would do everything they can to keep people loyal to them.
Source: Sprint users forum
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2 Responses
tivoboy
July 7th, 2008 at 8:50 am
1Latest sprint forum reads, shows this actually won’t be happening this way and SERO will continue, but alas only time will tell.
It’s wait and see for a while at least. I cannot imagine that SERO has that many subs to make it an issue at Sprint.
scottc
July 7th, 2008 at 8:59 am
2Thanks for the update tivoboy, that’ll teach me to read past page one in the future!
I suspect that Sprint DOES have a LOT of sero users, it’s been posted so much on the web that they probably have close to 5% of their customers on that plan (not including people actually entitled to the plan).
If they can convert half of those users into simply everything users, then they’ll make quite a bit more off them…
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