22

Jun

Spirit, the airline which used to charge more for online bookings (“web convenience fee”), came up with the idea of charging for carry-on bags and which is known for MILF sales (“Many Islands, Low Fares”) naturally developed a tasteless ad in the wake of the BP oil spill to get me and everyone else talking about their (abysmal) product.

Ah, so the beaches they fly to have suntan oil. Ok… At least they didn’t advertise a “flood of low fares” to New Orleans after Katrina.

In other somewhat-related news, Scott McCartney points to a new ad campaign by startup Russian low cost carrier AviaNova which has funding from the same private equity firm that holds a stake in Spirit.

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Now, maybe the Hooters Air model really can work, I suppose the flaw in their plan wasn’t the Hooters Girls but rather hubbing in Myrle Beach, South Carolina..

9 Comments

  1. David said,

    Actually, I think their marketing team is sharp. Whether you find their ads tasteless or ingenious, you remember them. Personally, I loved last week’s ad- “strikingly good deals” right after the pilot strike ended. Ha ha!

  2. AS said,

    Maybe the CEO of Ryanair has started mentoring the Spirit Air CEO – they both find ways to stay in the news for some of the worst ideas out there.

  3. Andrew said,

    I’m sure this embarrassment was written by a 22 year old advertising major.

  4. beltway said,

    Another feather in the striptease boa of B. Ben Baldanza!

  5. JR said,

    Got to love the retro theme music. “Scooby-dee-dooby-do” sang in English with a Russian accent…priceless!

  6. hey said,

    ahh…. the Russian ad for AviaNova would be so much more interesting if the Russian Fire-fighters/EMT got undressed… most likely much better than the male flight attendants too! I guess we should ask the Mayor of Moscow for permission to do that however…
    Funny how a huge diverse nation like Russia only displays its fair skined Euro-population for these kind of ads.

    After the last Spirit taning oil ad I nixed those emails, funny I thought that I had opt-ed out when I first opened an account with Spirit but I guess they don’t care what you want they just spam you like Ryan Air.

  7. Toaster said,

    If by a 22 year old ad major, then he’s got talent! Look at all the press this ad is getting. I doubt it escaped Spirit that the ad smacks of non-classiness, and that was certainly the goal. Brilliant.

  8. Spirit Airlines Runs an Anthony Weiner Sale! - View from the Wing said,

    [...] are feeling in the country at a given time, such as last summer when they invited customers to check out the (suntan) oil on the beaches that they fly to… during the BP oil spill. (At the time I was just thankful they hadn’t [...]

  9. I’m So Glad Spirit Airlines Exists, Even if I Don’t Want to Fly Them - View from the Wing said,

    [...] of course is the airline that ran an Anthony Weiner sale and invited customers to check out the (suntan) oil on their beaches after the Gulf oil [...]

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