Loyalty Traveler extensively discusses the second least appealing development in loyalty programs, ever: the limited time ability to redeem Accor A|Club points for Motel 6 stays.
The least appealing loyalty program news ever was, in my view, this.
I’d sooner redeem my Aeroplan miles for an LCD toaster.
[…] Do you agree? Is international first class worth a modest mileage premium as part of securing aspirational travel? Or is it entirely superfluous, the miles are better spent on something else like a domestic coach flight from Houstom to Dallas or an LCD toaster? […]
[…] term aspirational travel, but I think I might have inspired him last summer to coin the term "anti-aspirational awards". __________________ Loyalty Traveler blog analyzes hotel loyalty programs and promotions […]
[…] HHonors program. For a limited time last year, Accor’s A|Club (now Le Club Accorhotels) allowed points redemption for Motel 6 stays, which led me to dub that an “anti-aspirational” award choice. Generally such a […]
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Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
LOL!
Thanks for the laugh. I needed it today!
More like “desperational awards.”
For some travelers an aspirational hotel award is simply having a bed to sleep in for the night and a bathroom.
Motel 6 allows pets to stay free.
Having logged tens of thousands of road miles across the U.S. and many of those with pets, I find there is good value with the Motel 6 pets stay free policy.
Greyhound et al are set up to exploit their poor, uneducated minority customer base. This is typical of the reward programs for companies that are geared towards that market. The disturbing trend is how that market is actually expanding, and with the lack of attention and or regulation of these kinds of exploits they seem to be getting worst. I see it often amongst these populations and conducted by large multi-national corporations.