Hilton HHonors American Express

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Hilton HHonors Guts Discounted AXON Awards for American Express Cardholders

Mr. Pickles posted the letter he received from American Express about upcoming June 15 changes to Hilton AXON awards, the discounted four-night awards offered to co-branded Hilton American Express cardholders. Starting June 15: Category 5 hotels go up from 125,000 to 130,000 points (normally 120,000 to 160,000). Category 6 hotels go up from 125,000 to 160,000 points (normally 120,000 to 200,000). Category 7 hotels go up from 145,000 to 190,000 points (normally 120,000 to 240,000). Also beginning June 15 these awards will be bookable for the new category 8, 9, and 10 hotels. Category 8 will cost 220,000 vs. 160,000 to 280,000. Category 9 will cost 260,000 vs. 200,000 to 320,000. Category 10 will cost 300,000 vs. 280,000 to 380,000. You can book category 5, 6, and 7 hotels at current rates before June 15.…

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Hilton Says Honors Engagement is Up: Giving Members Less Works

hotel
Jul 30 2019

Two and a half years ago Hilton reported 60 million members. Then at the beginning of 2018 they reported 70 million. Now they say they are up to 94 million Honors members.

Hilton was the first to aggressively advertise ‘member rates’ which are small room discounts that require you to join the loyalty program. Unsurprisingly that’s just what guests do. And since the number of members has gone up recently, driven by this savings, these are ‘engaged’ members with recent Hilton activity.

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Hilton Introducing Faster Elite Points-Earning, Roll Over Nights, and Gifting Status

hotel room
Jan 08 2018

Hilton wants guests to stay with the program and have spent a lot of time making small points balances useful. And this month they’re introducing a suite of new American Express credit cards with really strong benefits.

However today they’re announcing improvements for elite members — how they earn points, earn status, and gift status as well.

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Hilton Apologizes for Change Without Notice, Gives Members a Window to Book AXON Awards

Jan 18 2017

Last week I wrote that Hilton eliminated ‘AXON awards’ December 31 without notice. These are discounted awards for four night stays in category 5 through 10 hotels which could be booked over the phone by American Express co-brand cardholders.

I spoke with Hilton HHonors Vice President Aaron Glick this afternoon. He apologized to members, says they made a mistake and that “we want to give advance notice of changes in the program.”

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Hilton Eliminated Discounted AXON Awards for American Express Cardholders — Two Weeks Ago, Without Notice

Jan 13 2017

For over a decade Hilton American Express co-brand credit card holders had access to discounted four night redemptions. These had to be booked by phone and were known as ‘AXON’ awards.

A reader told me they had heard these awards were discontinued at the end of 2016. I hadn’t heard anything about this, so I reached out to Hilton and an HHonors representative confirmed that these awards are toast

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Diamond Members: Hilton Offering Roll Over Elite Nights Through End of Year

Nov 13 2016

Hilton is reportedly letting Diamond members who have requalified for their elite status already use stays through the end of the year towards 2018 status.

If you do qualify for Diamond based on hotel activity, and have already done so, if you have the option for rollover nights along with current promotions you have a reason to continue staying.

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Hilton Considering New Top Tier Elite Level Above Diamond

Oct 07 2016

Hilton’s current top elite tier doesn’t much differentiate itself from mid-tier Gold. And Gold comes just from signing up either for the Citi Hilton Reserve Card or the Hilton HHonorsTM Surpass® Card from American Express.

But we know about a survey of potential new benefits for a “Diamond+” level — in conjunction with a possible new premium credit card to boot.

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Hilton Offering Double Points for the Entire Year

Aug 23 2016

Between january 1 and August 31 Hilton ran promotions offering Double Points. Now they’ve announced that September 1 through December 31 they will be offering… double points. And the new promotion will have the same name as the last one.

There is no truth to the rumor that all of the creative marketing people have been let go in McLean, Virginia and replaced with a “copy / paste function.”

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