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A rant about my beloved Delta Air Lines new “UP” commercial.

René by René
September 12, 2012
in Giveaways
37

Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

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I took some heat from readers and fellow bloggers like Gary who felt I should have called Delta out about the Award Wallet situation. I stand by my post, but with all the changes over the past year, this latest commercial makes me want to rant a bit. Take a look and see what you think:

http://www.youtube.com/watch?v=Lm6iyOq0v-Y

So here is what I think. I think we can come up with our favorite “UP” slogans. Here are mine:

1) Delta gives you “UP” to 72 hrs to cancel and award flight. Then your miles are “UP”!

2) If you take a bump on Delta, it is “UP” to you to fly. Don’t even think of spending it on your wife or kids as how you spend your money is not “UP” to you!

3) Take a look at our award chart, the prices are going “UP”! And tomorrow we will “UP-it” again?

4) Hey, look at our fares, they are “UP” more than most other airlines.

5) Want to use Award Wallet, no way, sure AMEX tracks your Delta points the same way and checks our servers all the time for your balance, but that is “UP” to us!

OK rant off. But this could be fun. Let’s do this. This Sunday I will pick the best 5 ideas you have, it can be good or bad, pro Delta or con, with the “UP” in it. You must comment on the blog so if you are reading this in e-Mail, please go to the blog and comment. Then, I will put “UP” a poll where you all have a week to vote on the one you like best.

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The readers’ choice will get a $25 AMEX gift card from Delta Points. Also, please keep in mind the blog is PG-13 so anything that is not nice will not count (or be posted). Let’s have some fun with this! – René

 

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Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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René

René

René de Lambert is a contributing writer for EyeoftheFlyer.com - He is an avid Delta and SkyTeam flyer who has held Delta’s top Diamond Medallion status for many years and flown millions of miles.

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Comments 37

  1. Elena Garcia says:
    13 years ago

    I give “UP” trying to find a good redemption with Skypesos

    Reply
  2. Brabbit says:
    13 years ago

    Delta – Where you can depend on us to always mess “UP” until you get fed “UP” and finally give “UP”.

    Reply
  3. Bruce says:
    13 years ago

    “UP” goes my blood pressure when I see my great airline being ruined.

    Reply
  4. MSPDeltaDude says:
    13 years ago

    What goes “UP” must come DOWN!!!!!!!!!

    Reply
  5. Samuel says:
    13 years ago

    Delta, because Down is the new “UP”.

    Reply
  6. Brett says:
    13 years ago

    Booking low level award tickets? I give “UP”!

    Reply
  7. Rocky says:
    13 years ago

    As NWA our program was “UP” there among the best. Now was a combined larger Global airline we gave “UP”. We take you UP, but loyalty is not an UPper management focal area

    Reply
  8. Michael says:
    13 years ago

    Delta still maintains a Ubiquitous Presence worldwide.

    Reply
  9. Winston says:
    13 years ago

    When faced with unhelpful Delta agents, hang “up” and try again!

    Reply
  10. DTO says:
    13 years ago

    Our award calendar is always UP, for you.

    Reply
  11. goheerow says:
    13 years ago

    Delta can learn a thing or two from smoother running airlines like Hawaiian and Virgin, but I guess they always love to do everything UPside down.

    Reply
  12. Mark says:
    13 years ago

    Deltalina – “UP” and out!

    Reply
  13. Daniel says:
    13 years ago

    Delta, Continuing to “UP” the ante in the high-stakes game of driving away elites!

    Reply
  14. Bruce says:
    13 years ago

    “Up,up and away”…to another airline!

    Reply
  15. Sarah says:
    13 years ago

    I wanna “go up” not “throw up”!

    Reply
  16. Sam says:
    13 years ago

    C’mon Delta…i’m loyal to you! How about a little “kiss up/make up”…so we don’t have to “break up”?????????

    Reply
  17. Lettie says:
    13 years ago

    In my UPinion, Delta is UP to no good..

    Reply
  18. Harlan says:
    13 years ago

    No matter how UPset we might get at Delta’s latest antics, we still love our free UPgrades, don’t we? 🙂

    Reply
  19. Melissa says:
    13 years ago

    Oh Delta, you made “up” your mind to quit awardwallet to force us to use the new iPhone 5 app, and your award prices are “up”, keeping me from being “up” in the air… You aren’t concerned with my needs, so we are breaking “up”.

    Reply
  20. Pingback: Southwest Double Points Starts Today – 60% Rebate - Points Miles and Martinis
  21. phill gold says:
    13 years ago

    Delta, we’re going UP (under profit)

    Reply
  22. Sterling says:
    13 years ago

    Trying to book a flight on our website? Just give “UP” and call us!

    Reply
    • Delta Points says:
      13 years ago

      @ALL – love these. So good. I even like the few nice ones! Keep “UP” the good work everyone. 😉

      Reply
  23. Montana says:
    13 years ago

    Despite Gold Medallion Status and the Delta AMEX card, I STILL find myself #23 of 41 on the UPgrade list for my flight from LAX to Detroit! That’s messed UP.

    Reply
  24. Cowboy Joe says:
    13 years ago

    Delta Air Lines: Bringing customer dissatisfaction “UP” to new heights.

    Reply
  25. Ari says:
    13 years ago

    Delta, I’ve given “UP”

    Reply
  26. Andrew says:
    13 years ago

    As competition heats “UP”, our planes are completely filled “UP”, as our diamond customers are having a heck of a time getting bumped “UP”, while our ticket prices keep going “UP”, we watch our stock values rise “UP”, and we make more revenue while we purchase a new refinery so that our planes can fill “UP” without having to worry about gas prices going “UP”, even though our fuel surcharges for customers keep going “UP”, and the salaries of the CEO’s keep going “UP” as the flight attendants keep getting fed “UP”.

    Reply
  27. mel says:
    13 years ago

    Delta, where your blood pressure will go “UP” when trying to find an award ticket.

    Reply
  28. Silvia says:
    13 years ago

    I have “UP”ed my opinion of Delta since they stopped charging the ridiculous fuel charge on Virgin Australia.

    Reply
  29. Betsy at Delta says:
    13 years ago

    Delta Points, you’re always UP to something. We’ll appreciate the punny feedback.

    Reply
    • Delta Points says:
      13 years ago

      @Betsy from Delta – txs – just keep’in Delta “UP” on what we users of “our” airline think and want! 😉 Thanks for reading the blog! – Rene

      Reply
  30. Pingback: No more Air France Premium Economy to Business Class now/soon? - Delta Points
  31. Marshall Jackson says:
    13 years ago

    Delta, it’s a mystery to us as to what you are UP to.

    Reply
  32. Pingback: Saturday Morning Musings in Travel – 15 September 2012 - Marshall Jackson on Travel
  33. Trisha Dowling says:
    13 years ago

    the UPside is southwest just moved into atlanta!

    Reply
  34. Aleks says:
    13 years ago

    Delta SkyMiles – loyalty program for when you give UP on loyalty.

    Reply
  35. Shannon says:
    13 years ago

    OK, Who’s UP for Delta to revamp the Skymiles Program to make it more loyalty flyer friendly?!

    Reply

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