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I sorta know a few things about the airline we love to fly. After enough time you get a “feel” for the way things work. Almost two years ago I did a post about the “real” names behind medallion status and with MQDs this has proved all but prophetic.
This is speculation on my part but let’s break it down. Delta has clearly demonstrated one thing you can do to be valued by Delta is spend spend spend. Not just spend, but do it only on Delta. Partners, careful, many times unless code share you are not showing Delta love!
We already know that Delta loves AMEX and AMEX loves Delta. Delta is happy when you get a Delta AMEX and will often times, as blogged in the past, give up more low level seats to AMEX card holder (this is tidbit #1). Also with AMEX, we know they give more upgrades to Reserve card holders (as CWSI.net shows you). I am near 100% as a Diamond Medallion on upgrades this year, and I know many Diamond Medallion do not have the Reserve card and complain that they might as well be Platinums since their upgrade percentages are so low (this is tidbit #2).
I have no proof of this, but I see the trained response by crews and other Delta employees to million milers (they know who you are). I am getting closer to million miler status and would love some feedback if you have found more low level seats after crossing the 1 or 2 or 4 million mark. If you have not yet, don’t be shocked if you see this moving forward. This seems to be an achievement the airline is focusing on now (this is tidbit #3).
We also know for a fact that the higher up the medallion ladder you go the more low level seats Delta does release to us. I have been shocked at how many more low level seats I can find as a Diamond compared to the lower medallion ranks (this is tidbit #4).
We now get to the point of this post. Delta is prominently displaying your MQDs on your My Delta home page. Each ticket you buy now shows your MQD estimated spend. My bet is soon either by rank or some way (like the new handsets), just like your medallion status or your million miler ranking, ALL the Delta employees will see if you are a HVC that is a high value customer who has a BIG MQD number with the airline this year. Additionally, since we already know Delta loves to award more low level seats to those who are AMEX loyal and high medallion rank, how simple of a thing will it be to also reward those who spend the most with the most access to low level seats?
Just how far can Delta take this? Truly the sky’s the limit! Boarding is already a messy train wreck so don’t see that as a perk; plus I think most would not like it announced to the world they are Deltas biggest
cash cows spenders. But could this be yet another tiebreaker for upgrades? Maybe. What about OP-UP’s that is operations upgrades on international flights when coach is oversold? Why not do this (at least from the USA-overseas as we know coming back is just a mess). Who knows what else they could play with with these numbers but my guess is we are going to see a ton more in this regard when it comes to perks and favors.
We are in new uncharted bean counter shark infested waters moving forward; the next few years flying Delta is going to be interesting times – me thinks! – René
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