About Me

Steven Frischling
Live: HVN
Work: JFK-SFO-CDG-HKG
Contact Me

Steven Frischling, aka: Fish, is globe hopping professional photographer, airline emerging media consultant working with large global airlines and founder of The Travel Strategist. Fish has racked up more than 1,000,000 miles since he started to track his mileage in 2005.

Fish's travel tends to be less than leisurely, including flying from New York to Basrah, Iraq, for six hours; Hong Kong for eight hours, Kuwait City for two hours and traveling around the world in 3.5 days to shoot a series of photo assignments in 4 cities and 4 countries on 3 separate continents.

Fish grew up at the end of New York's JFK International Airport's Runway 4R/22L, which probably explains his enjoyment of watching planes, fly overhead. When not shooting photos or traveling Fish designs camera bags, hones is expertise on airline security and spends his time at home cheering for the Red Sox with his 3 kids 102 yards from the ocean.

What A Week It Has Been Inside American Airlines

For the past four days I have been living inside the American Airlines network, flying from Hartford to Dallas, to Los Angeles, to New York’s JFK to Chicago, now headed home … a day early … with one goal, to find out how the airline operates from the inside out, focusing on the company’s sustainability.

 

Now as I am on my last flight of this journey rereading my notes, reviewing my photographs, I am amazed at how a company that appears quite fractured to the outside world maintains a singular focus on moving forward despite significant internal struggles and divides.

 

As American Airlines reorganizes in bankruptcy, faces labour strife and seeks to avoid being forcibly merged the company is moving forward technologically, in premium services, replacing its fleet, as well as reallocating its internal resources and staff to become a more efficient airline in terms staffing, expenses and return on investment.

 

There is the issue of whether or not American Airlines entered into bankruptcy far later than they should have, however focusing on that is a matter for debate rather than a matter of reality.

 

In the coming week I will be breaking down how American Airlines is reducing its operating expenses, increasing its revenue streams, working to combine being ‘green’ and fiscal returns and its adjusting its passenger facing products.

 

Now however, after four days living in airports and on planes rather than spending my nights in hotel beds or finding the time to lay down, it is time to sleep before going through all my notes again and diving into where American Airlines is now and where it is headed.

 

On a side note, I’d like to thank American Airlines for allowing me essentially unrestricted access to speak with staff of all levels, from executives to rampers, freely and affording me the freedom to explore just about everything I wanted to explore within its network.

 

Below is a photo of the most frequent thing I saw during this week within American Airlines.

 

Happy Flying!

 

@flyingwithfish

 

4 Responses

  1. aadvantagegeek

    I was at the Wednesday news event, and then afterward I went to the Admirals Club to work.

    Sorry to have missed you. I look forward to your AA report.

    PS: Hope you had fun and earned some miles!

  2. I am sure it will be an interesting insight. In the last two and a half years I have flown 283k miles with AA, granted a portion of them with BA.
    I never had problems with AA when travelling in the main cabin, getting upgrades or in their business cabin. One thing I really missed is a state of the art IFE system.

  3. Sounds very interesting. Looking forward to the report.

  4. Naughty naughty, no electronic devices during takeoff or landing :)

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