HotelNewsNow has an article this week, “W put ‘lifestyle’ on map 15 years ago,” sharing some insight into how W Hotels impacted the development of lifestyle hotels.
Interestingly the comments on this article point to Kimpton Hotels as launching this trend a decade earlier, but without the marketing power of SPG to push the concept into the public eye.
My first W Hotel stays were in 2003 at W Newark Silicon Valley (now an Aloft hotel) and W Sydney in Woolloomooloo (now a Taj Hotel).
Since then I have stayed at W San Francisco, W Chicago Lakeshore, W Washington D.C. and W New York Union Square. I have also visited a couple other W Hotels.
Lost W Hotel of Woolloomooloo (8-26-2012).
My hassle-free stay @W New York Union Square (10-5-2012)
W Silicon Valley, Newark, California (5-30-2011)
W Silicon Valley Fly-by in HD (July 28, 2009) – This piece touches on the adjacent wildlife refuge and history of sea salt production in San Francisco Bay.
W San Francisco in HD (Sep 4, 2009) – Loads of photos
My Square Foot – Are Hotels Like Men? (8-30-2010) – commentary on W San Francisco room size.
W Chicago Lakeshore Hotel (Oct. 26, 2010)
W Chicago City Center in Blue Ray (October 27, 2010)
W Barcelona Extreme WOW Suite (9-19-2012)