Hilton Worldwide announced yesterday it now has 4,000 hotels open around the globe with the 4,000th hotel being Hilton Shijiazhuang in the Hebei province of China. Hilton has remained at least a couple hundred hotels ahead of Marriott International the past few years. And it looks like that lead will continue for some time to come.
Hilton Worldwide has added 1,100 hotels since 2007 and is the fastest growing hotel chain globally. The chain has added 100 hotels in 2013 with more than 100 more to open before the end of the year. Hilton Worldwide has over 1,000 hotels in planning and construction, referred to as the ‘pipeline’ in the hotel industry.
Hilton has properties in 90 countries and more than 60% of the hotels in the pipeline are outside the U.S.
Hilton currently has the most hotel rooms in the U.S. of any hotel chain, although Choice Hotels and Wyndham have more hotels in the U.S. Obviously, Hilton has more rooms on average in its hotels and caters to a more upscale market segment.
Hampton Inn has 1,900 hotels in the upper midscale market segment (source: STR US Chain Scales) and is the lowest market segment hotel for the Hilton chain. These properties are popping up everywhere with over 1,800 hotels in the U.S. and about 60 Hampton Inn properties in other countries like Canada, Costa Rica, Ecuador, Germany and the UK. Hampton Inn Manhattan/United Nations New York was the 1,900th hotel in the brand.
Waldorf-Astoria and Conrad continue to grow in the luxury market segment. There are now 46 properties in these two brands and that has doubled since 2007.
DoubleTree by Hilton has 340 hotels in 17 countries. DoubleTree is the fastest growing upscale brand globally by number of rooms.
Hilton Hotels & Resorts has 550 hotels and another 140 hotels in the pipeline.
Embassy Suites has 211 hotels and the largest U.S. pipeline of hotels in its competitive set. Five new Embassy Suites will open in 2013.
Hilton Garden Inn has 570 hotels and is experiencing international growth. The first Hilton Garden Inn for Spain opened in Sevilla, Spain. Plans for the first Hilton Garden Inn in Africa were announced this year.
Homewood Suites is Hilton’s extended stay brand with 200 hotels and Home2 Suites is the latest Hilton brand in the upper midscale market with 17 hotels open. Home2 Suites brand is scheduled to grow the extended stay market segment for Hilton at a rapid pace with 90 hotels in the pipeline including the first property outside the U.S. opening this year in Querétaro, Mexico.
Hilton HHonors has surpassed 34 million members. About 50% of guests on any given night are HHonors members.
For you and me that means half the guests at Hilton brand hotels every night are clueless about the value of hotel loyalty programs.
Another round of Double Points sound good to anyone?
Source: Data points taken from Hilton Worldwide news release on 4,000 Hotels Milestone (June 27, 2013).