Sheraton Delfina Santa Monica is being rebranded to Le Meridien Delfina Santa Monica in the next few months for Q4-2013 launch. On a whim, after reading a New York Times review, I posted last week photos of Sheraton Delfina Santa Monica from a trip I made in April 2013.

Le Meridien’s name and remodeled rooms may help justify the $400 per night price tag for a hotel several blocks from the Santa Monica beach. This will be the first Le Meridien hotel in southern California in some time.

“Over the past seven years, Starwood has made significant investments in developing Le Meridien as a contemporary lifestyle brand with a truly distinct point of view,” said Brian Povinelli, Global Brand Leader, Le Meridien and Westin. “Le Meridien Delfina Santa Monica will be uniquely positioned to bring the destination to life through cuisine, the arts and local culture.

Le Meridien Delfina Santa Monica will feature the signature Le Meridien Hub(TM) experience, which re-interprets the traditional lobby into a social gathering place for creative people to converse, debate, and exchange, further building on the brand’s award-winning arrival experience and curated coffee culture. Le Meridien arrival consists of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Meridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ART(TM) program, featuring LM100 (TM) artist designed key card collections that not only offer access to the guestroom but also to Le Meridien brand affiliated contemporary cultural centers in the city; and a 24-hour curated soundtrack.

MarketWatch – Wall Street Journal

Le Meridien is a Starwood Hotels brand I truly enjoy. I have had several great stays at Le Meridien San Francisco. I think this is one of the best Starwood Hotels in the city with the opportunity to have a room with a balcony and I find Le Meridien San Francisco is the best of seven Starwood Hotels in the city most consistent for getting large room upgrades as SPG Platinum.

Several other Le Meridien hotels where I have stayed in the past seven years all had a sense of style and unique character compared to most Starwood Hotels. Blame the French heritage of this brand acquired by Starwood Hotels. Unfortunately most of the Le Meridien hotels I enjoyed were hotels shed from Starwood Hotels after the acquisition.

Looks like corporate Starwood is ready to get Le Meridien rolling out new properties as an upper upscale Starwood Hotels brand.

Santa Monica is the beach city of Los Angeles about eight to ten miles and 15 minutes or 45 minutes or an hour from Beverly Hills or West Hollywood or LAX airport, depending on traffic.

I stopped by the Sheraton Delfina Santa Monica on my last trip to Southern California. I had not posted about the visit before. Today I came across a review of the Sheraton Delfina hotel in the New York Times.

The first line of the review, “Rooms from $260.”  is sufficient deterrent to my hotel stay plans. Fortunately there are better deals to be found at this SPG category 5 hotel. Cash & Points for $110 + 6,000 points can be quite a savings on spending 12,000 or 16,000 points per night or lots of cash.

This week’s rates are over $400 per night (before tax) for an ocean view room. AAA discount brings the rate for an ocean view room down to $369. The room available for 16,000 points is not an ocean view room.

That is one expensive hotel room.

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Sheraton Delfina Santa Monica.

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