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One of the ways to my heart is absolutely through my stomach, so part of my devotion to Hyatt’s elite status program is due to the generosity of their breakfast benefit. If you have Diamond status, it is full breakfast for every registered guest in the room if there is no lounge open. With some hotels this even means almost unlimited room service breakfast. It is a tremendous benefit for my family and it is available 365 days a year.
Marriott, on the other hand, took a different approach with feeding their elite guests. Previously the benefit only applied on weekdays and at participating JW Marriott hotels, Autograph Collection, Renaissance Hotels, and Marriott Hotels & Resorts (not available at resort locations). My understanding is it was just guaranteed to be a continental breakfast for up to two – though of course some hotels are a bit more generous than that. Regardless, that is a lot of restrictions for my tastes.
The good news for Marriott Gold and Platinum elites is that according to a press release I received, weekends are now fair game for free breakfast!
“Beginning June 22nd, Marriott Rewards Gold and Platinum Elite members and a guest will receive complimentary continental breakfast* seven days a week at participating JW Marriott®, Autograph Collection® , Renaissance® and Marriott® Hotels in the U.S. and Canada. Any time the lounge is closed, Gold and Platinum Elite members will have a choice of continental breakfast for two in the hotels’ restaurant or 750 points**. As always, outside the U.S. and Canada, they’ll receive free continental breakfast daily at participating hotels.”
Since many families travel on the weekends, I’m happy to see this improvement to the program. I wish they would at least provide the benefit to all registered guests in the room (including children), but breakfast for two seven days a week is better than breakfast for none.
Admittedly, my experience with Marriott elite status was limited to a several month challenge I had last year with Marriott Platinum (top tier) status, and I have not had status with Marriott since. For those of you with Marriott elite status, what do you think? Does this impact your view of Marriott’s elite status benefits or make it worth more to attain or retain status?