At an investor’s meeting yesterday JetBlue said they plan on adding premium seating on their transcontinental flights between New York JFK and Los Angeles/San Francisco, as well as wifi fleetwide. Unfortunately the details are sparse at this point, aside from the fact that they only plan on selling this premium seating on daytime flights and not redeyes, which is rather odd.
So I have no clue what to make of this, as they apparently don’t plan on revealing more details until later this year. In a way JetBlue already does sell premium seating on all flights with their “Even More Space” seats. If they actually planned on installing first class on these flights then I don’t get why they’d offer it on daytime flights but not redeyes.
So I’m puzzled. The only thing I can think of is that they plan on blocking the center seats for some of the “Even More Space” seats and enhancing the meal/drink service, similar to what European airlines do for intra-Europe business class. But that wouldn’t really be competitive with premium cabins offered by the other airlines operating the route, so I’m not sure that would sell well. I’m stumped.
Anyone care to take a guess?