What happens when an airline CEO gets ahold of a Twitter account? In the case of JetBlue CEO David Barger, the answer is an entertaining amalgamation of content. And some of it is even about the airline. Actually, this week, a ton of it was about the airline.
In a guest post I’ve got online for Flying with Fish today, I take a look at route scheduling, as seen through the lens of Barger’s Twitter feed. He gives hope to some communities (PVD, I’m looking at you) and dashes the dreams of others (HVN, MSN, LAL and MLB all take a hit). Even better, however, is that he also manages to engage others from within the company.
Then again, maybe “better” isn’t the correct term there. Being told to zip it by your Corporate Communications group probably isn’t the most appealing tweet to read.
Anywho, give the post a read; there’s some interesting stuff in it.
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