JetBlue drops points expiry for TrueBlue program

The TrueBlue program has gone from one of the most strict in terms of points expiry to one of the most generous and their customers don’t have to do a thing to take advantage of the change. Rather than requiring earning activity via travel or the co-branded credit card once per year to remain active points simply do not expire now. At all.

From the email I received this morning announcing the change:

[M]embers have expressed concern that accounts must stay active for points to never expire. So, we did something about it.… Starting today, you can hold on to your TrueBlue points until you’re ready to redeem them. No activity requirements. No asterisks. No expiration dates. Just points, glorious points.

This is a significant change and one which should make many customers very happy. The lack of black-out dates and dollar-based redemption approach already make spending TrueBlue points quite easy, assuming you’ve accumulated them. Now the accumulation part gets a bit easier, even for just the occasional traveler.

That’s a win to me, though I do wonder if there will be any appreciable change in the numbers related to their AmEx CC holders.

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8 Comments

In an industry where changes are quickly mimicked, will a favorable one like this be copied?

Delta made a similar change over a year ago and no one followed them down into that path until now. Combine that with the previously expressed views of American and United which was something to the effect of, “We want to be engaged with our loyal customers,” and I’m not so sure things are going to change wholesale any time soon.

I am glad to see this done. I actually just wasted some expiring points to buy some magazine subscriptions. Shame this came a few days late for me but a positive overall. Now to start saving some JetBlue points for those suites!