Via Points, Miles, & Martinis, Delta is offering tequila happy hours on Thursdays from 5pm – 7pm in several of their clubs:

Atlanta (Concourse A center 2nd level, T6, B25, & C37)

New York-JFK (T2 & T3 gate 11)

New York-LGA (Concourse near gate 2)

Detroit (Terminal across from gate A38)

Boston

Miami

Los Angeles*
* Los Angeles tequila hours: Thursdays 7-9pm.

Here’s the promo video:

What’s interesting isn’t free drinks in a departure lounge. And I suppose pushing happy hour during the key “end of business travel work week” time block makes perfect sense.

It’s more that it represents the re-introduction of lifestyle co-branding to airline lounges. I used to see quite often product sample giveaways, mostly circa 2002 and 2003 although certainly I still pick up my McCormick & Schmick $20 off coupons on Alaska flights and in United clubs each year.

But the product placements, presumably a revenue source for the airlines who are providing access to high income customers who are have a loyalty tie-in, might just be coming back.

Hotels certainly pick branded bath amenities, and the placement represents a huge opportunity for the product line to showcase themselves. I started using Bliss products after staying in Ws, and I’ve only recently fallen away from those. They certainly picked up several years of purchases from me (and countless other hotel guests) by introducing them in hotels.

Some months ago I detailed my habits of drinking crtainloffee from mugs identical to those at the Andaz Fifth Avenue, designing a condo bathroom inspired by W, using L’Occitane amenities, etc.

Now, I doubt I’ll go out and stock Avion tequila. But the people in the video sure seem happy to be drinking it!