Lufthansa is facing quite a bit of competition on the Stockholm-Berlin route. As the German national airline they clearly favor the Berlin side of the equation, and their marketing gurus are going to tell those Swedes how much better it is to be a Berliner!
Lufthansa ran a contest with a grand prize of:
[A] free one-way ticket to the German capital and a prepaid apartment for a year on the border of the city’s trendy Kreuzberg and Neukolln neighborhoods. Did I mention that the furnished, sparkling white, 750-square-foot, one-bedroom apartment comes with a balcony, a fully equipped kitchen, and a custom-painted bike with your (new) name on it? Or that the jackpot also includes German lessons and two free flights to Frankfurt and Munich?
Everyone else entering receives Frequent Traveler status and 60,000 miles.
And all you had to do to enter was change your name to Klaus-Heidi. 42 people entered.
What would a travel provider have to offer you to change your name? What if the name were absurd?
Judge Peter Schmuck reportedly didn’t have sympathy for name change requests. He might have been more flexible if the prize were miles and points! Apparently, Swedes face no such challenges — there it is possible and easy to change your name for any reason or no reason.
(HT: Chris B.)
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