Back in February Starwood and Delta introduced ‘Crossover Rewards’, points-earning and effectively bottom-tier elite treatment for the top customers of the other brand. In September they added space available upgrades at the gate for Starwood Platinums.

A few months later — in July — United and Marriott followed with ‘RewardsPlus’, the biggest features of which are United Silver status for Marriott Platinums, and Marriott Gold status for United Golds and above.

With reciprocal status set to expire in early 2014, United announced that the relationship will continue. Effectively, ‘if you like your reciprocal status you can keep your reciprocal status.’

That shouldn’t really come as a surprise, the only thing surprising is that it took this long to get the word out (which suggests that it took this long to get the deal done).

I guess now the only question is… where’s the American-Hilton tie-up?. (Hyatt seems like it would be too small a chain to partner with the world’s largest airline, though certainly in my opinion a better quality choice; IHG Rewards has the size but really has few elite benefits to speak of.)

  1. Matt said,

    Will this automatically extend or do you have to resubmit your matched status?

  2. Add A Comment

home | top

View from the Wing is a project of Miles and Points Consulting, LLC. Some links to credit card and other products on this website will earn an affiliate commission, and this website has a financial relationship with several credit card issuing banks. All content unless otherwise noted or quoted is the author's own, and not provided or commissioned by any other entity. Opinions have not been reviewed, approved, endorsed, or likely even edited for typos and grammatical errors by any other entity. Occasionally a travel or other product provider may offer a complimentary item, most often that is the source of giveaways, but the author of this blog may also occasionally benefit from the blog's popularity and your travel experiences may differ This site is for entertainment purpose only. The owner of this site is not an investment advisor, financial planner, nor legal or tax professional and articles here are of an opinion and general nature and should not be relied upon for individual circumstances.

Disclaimer: This content is not provided or commissioned by the credit card issuer. Opinions expressed here are author’s alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. This site may be compensated through the credit card issuer Affiliate Program