A year and a half ago I revealed that new amenity kits, bedding, and meals would be introduced when American Airlines rolls out business class suites that will be arrive with new delivery Boeing 787-9 aircraft, and eventually be added to Boeing 777-300ERs.
The idea is that an elevated business class seat would be accompanied by new investments in other elements of the product. And it turns out we’ll see this new business class soft product Memorial Day weekend – even before the new seats arrive.