Air New Zealand is one of my favorite airlines — they’re quirky, have a cool business class product, and fly to one of the most beautiful countries in the world.

And they just unveiled a new hobbit inspired safety video, which is — dare I say it — awesome.

In the interest of full disclosure I’ve never seen “Lord of the Rings” or any of those “weird” movies, though I still think it’s totally cool.

Definitely a step up from their previous safety video with Ed O’Neill and Melanie Lynskey:

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And leaps and bounds better than the video they had before that, with Richard Simmons, which made me angry:

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Keep it up, Air New Zealand!

  1. October 31st, 2012 at 5:28 pm

    BrewerSEA said,

    “Weird movies?” Didn’t you watch that Taylor Lautner movie like three times?

  2. October 31st, 2012 at 5:30 pm

    lucky said,

    @ BrewerSEA — What’s weird about that? Abduction was a quality movie!

  3. October 31st, 2012 at 5:49 pm

    Dan said,

    Abduction: 4 %
    Lord of the Rings: 94%


  4. October 31st, 2012 at 6:03 pm

    Brett K said,

    Lucky, Dont forget this one! They had one called “Bare Essentials”

  5. October 31st, 2012 at 6:32 pm

    lorna said,

    I just got off a 777 in lax yesterday and they were still showing the old video (which wasn’t terrible) but this looks great!

  6. October 31st, 2012 at 8:49 pm

    That John said,

    Dude, the Richard Simmons made you angry? I flew about 25 NZ domestic sectors with that bouffant nincompoop yelling that I was a #^$%ing giraffe at full volume.

  7. October 31st, 2012 at 9:10 pm

    Ken Y. said,

    Richard Simmons is fun.

  8. October 31st, 2012 at 10:06 pm

    Joediver said,

    Loved it! Great way to get people to pay attention

  9. November 2nd, 2012 at 3:27 pm

    Todd said,

    And even a cameo by Peter Jackson!

    Great video.

  10. September 18th, 2013 at 6:08 pm

    Greg said,

    NZ is amazing–well run, outstanding service, quality, attention to detail, funny/light hearted, and genuine concern for excellent customer experience. The ailing US could learn AlOT!!

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