Through August 26, 2013, IHG Rewards Club is offering elite members a 100% bonus on the purchase of points.
While the 100% bonus applies no matter how many points you buy, Priority Club charges less per point the more points you buy, as follows:
Those prices are inclusive of tax, so that means if you purchase more than 26,000 points you’re basically picking up points at 0.575 cents each.
This is actually the lowest I’ve ever seen IHG Rewards Club sell points directly. Usually when they run points sales it brings the cost down to ~0.7 cents each, which isn’t all that useful since you can always manufacture Priority Club points at 0.7 cents each.
But is it worth picking up Priority Club points at 0.575 cents each?
Well, Priority Club runs PointBreaks promotions every couple of months whereby you can book select hotels for 5,000 points each, so in those cases it’s a no brainer since you’d be booking a hotel for ~$28.75 per night.
But what about Priority Club’s more expensive hotels? Their top hotels go for 50,000 points per night, so at 0.575 cents per point that’s $287.50 per night. I suppose whether that’s a good value or not depends on the alternative. Certainly you can redeem points at InterContinental properties that retail for upwards of $400 per night, but do you actually value the nights that highly?
So I think this promotion has to be considered on a case-by-case basis. If you redeem tons of IHG Rewards Club points it might make sense to purchase points. But it’s not a rate at which I’d purchase them speculatively.
Lastly, it’s worth noting that IHG Rewards Club points purchases are processed through points.com, meaning it doesn’t qualify as hotel spend for the purposes of your credit card.