
View from the Wing
Why Bilt Rewards Cardholders Were Furious Over Lost ‘Free Points’—And Missed Out On Even More Value
Bilt Rewards cardholders were furious when the company replaced their easy 'free points' earned from paying rent—but in their outrage, many overlooked new benefits and higher value that could actually leave them better off. Here's what went wrong in the rollout, why consumers were so angry, and what analysts...














