
View from the Wing
Hyatt’s Internal Owner Guide Shows Exactly What Your Loyalty Is Worth — And Why Elite Benefits Often Disappoint
Hyatt’s internal owner documents reveal something surprising: Hyatt Place hotels rely heavily on World of Hyatt members—who generate roughly half of their total revenue—but franchise incentives still don’t fully align with elite-member interests. Hotels clearly see what your loyalty is worth, but short-term cost pressures and weak territory protections help...






























